Before any project can begin, whether it’s a new branding campaign with us here at HC or a craft project at home with your son or daughter, it’s crucial to define the scope and the specific needs required. This first step is one many people want to often over look, but it’s extremely important to identify WHERE we’re heading before we can get there and celebrate.
Your identity is more than just a name written on a sheet of paper or the sound of words rolling off the tongue of a potential customer. Well, it’s all this plus some… it’s the immediate perceived impression you give about who you are and the value you can (or can’t) bring to the table. It’s a look, it’s a vibe, it’s your logo and value proposition (tag line) and should be custom tailored for the absolute best outing on the town.
It’s all about cohesion. It’s about telling the story of your company across multiple mediums and multiple platforms with a consistent look, sound and feel that is easily identifiable as yours.
The landscape of marketing has rapidly evolved. Second and third screens (smart phones, tablets, laptops, etc.) now travel with us nearly 24/7… while we eat, while we work, while we sleep, while we celebrate. We help you reach your target audience, at the right time, on the right screen, with the correct message that encourages audience interaction.
Ever growing and ever changing. The web now encompasses so much more than just the one screen chained to a mammoth desk. It’s everywhere, from your TV to mobile device to laptops, tablets, and even your watches. We build responsive websites that function across multiple platforms, optimized for your customers satisfaction.
Johannes Gutenberg invented the world’s first printing press in 1450… we’ve come a long way in the past 570ish years and in all honesty, print work is still an incredibly powerful medium (when done right) that we believe is an important leg of most campaigns. From business cards, to postcards, to menus, to brochures, to magazines…there’s still nothing like holding a quality printed piece in your hands.
Commercials, documentaries, movies, interviews, reviews – It is said that video is the new photograph and 2016 will be the year of the play button. The most important rule when telling any story is ‘show don’t tell.’ Video is the perfect medium to impact your story in the minds of potential customers across multiple platforms. We think outside the box to make your videos stand out among the sea of the same.
24/7 we’re locked in. We’re a social world and it’s important to create relative content that is unique for each platform. People are smart, they are being blasted everyday from all angles with ads. Word of mouth and peer to peer sharing is more important than ever. It’s not just about you, it’s about what you can offer to the viewer that is important to THEM. What value can you provide? We work with you, to develop meaningful strategy and content to grow an INTERACTIVE social media presence.
Nothing beats a packed house filled with happy friends, family and potential customers. Great food, great lighting, great music… memories. At #TeamHC we pride ourselves on turning gatherings into EVENTS. Let us handle it all from brainstorming, to finding the perfect location, to setting up sound and lighting, to creating invitations. We’ve got you covered… just bring your party shoes.
Theater of the mind. The mixture of a well crafted script and excellent production can paint powerful emotion-evoking images. Want an elephant, an airplane, perhaps a ferocious roaring lion to star in your next commercial? Radio opens the world of possibility to you at an unbeatable price. Online radio is making huge audience gains, led by companies such as Pandora, iHeartRadio and Spotify. And, according to the recent Nielsen report, more than 90 percent of Americans listen to AM/FM radio at least once per week. Radio still reigns king.
Customer service and quality assurance can either be your golden nugget or your kryptonite. The most beautiful marketing tools and powerful branding campaigns mean nothing if the service or quality provided is bad.